PRIVACY POLICY New Kind | www.the-newkind.com | Last updated: 31 May 2025

New Kind ("we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit or interact with our website www.the-newkind.com (the "Site"), in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR) where applicable.

Please read this policy carefully. By using our Site, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are (Data Controller)

The data controller responsible for your personal information is:

New Kind Website: www.the-newkind.com Email: newkindcommunity@gmail.com

For any questions or requests relating to this Privacy Policy or your personal data, please contact us at the email address above.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

a) Identity and Contact Data

  • Full name

  • Email address

  • Username or similar identifier (if you create an account)

b) Account Data

  • Login credentials (username and encrypted password)

  • Account preferences and settings

  • History of content accessed or interactions on the Site

c) Payment and Transaction Data

  • Billing name and address

  • Payment card details (processed securely via our third-party payment processor; we do not store full card details)

  • Transaction history and purchase records

d) Technical and Usage Data

  • IP address and approximate location derived from it

  • Browser type and version

  • Device type and operating system

  • Pages visited, time spent on pages, and referring URLs

  • Cookie identifiers and similar tracking data (see Section 7 below)

3. How We Collect Your Data

We collect personal data through the following means:

  • Directly from you — when you register an account, subscribe to our newsletter, make a purchase, or contact us

  • Automatically — through cookies and analytics tools as you navigate our Site

  • From third parties — such as payment processors or analytics providers

4. Legal Bases for Processing

Under UK GDPR and EU GDPR, we process your personal data on the following legal bases:

  • Contractual necessity: to create and manage your account, and to process payments and deliver services you have requested.

  • Legitimate interests: to improve our Site, prevent fraud, analyse usage patterns, and communicate with you about matters relevant to your use of the Site, where these interests are not overridden by your rights.

  • Consent: for non-essential cookies and for direct marketing communications (where you have opted in). You may withdraw your consent at any time.

  • Legal obligation: where we are required to retain or share data to comply with applicable law (e.g. tax or financial record-keeping).

5. How We Use Your Data

We use your personal data for the following purposes:

  • To provide, operate, and maintain the Site and its content

  • To create and administer your user account

  • To process payments and fulfil transactions

  • To send transactional communications (e.g. account confirmations, receipts)

  • To send marketing emails or newsletters, where you have consented

  • To monitor and improve site performance through analytics

  • To detect, prevent, and address technical issues, fraud, or abuse

  • To comply with legal and regulatory obligations

6. Sharing Your Data

We do not sell or rent your personal data. We may share it with:

  • Payment processors: to handle payment transactions securely (e.g. Stripe, PayPal or similar). These providers process data on our behalf under their own privacy policies.

  • Analytics providers: such as Google Analytics, to help us understand how users interact with our Site.

  • Hosting and infrastructure providers: who store our data on secure servers.

  • Legal and regulatory authorities: where required by law, court order, or to protect the rights and safety of others.

All third-party processors are required to process your data only on our instructions and in compliance with applicable data protection law.

7. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your experience and gather analytics data. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Strictly necessary cookies: required for the Site to function (e.g. session management, security). These do not require consent.

  • Analytics cookies: to measure how visitors use the Site. We use these only with your consent.

  • Functional cookies: to remember your preferences and personalise your experience. Used with your consent.

You can manage or withdraw cookie consent at any time via your browser settings or our cookie consent tool. Note that disabling certain cookies may affect Site functionality.

8. International Data Transfers

Some of our third-party service providers may process or store data outside the UK or European Economic Area (EEA). Where this occurs, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA), EU Standard Contractual Clauses (SCCs), or adequacy decisions recognised by the relevant authority.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes set out in this policy, including for the satisfaction of legal, accounting, or reporting requirements.

In general:

  • Account data is retained for the duration of your account and deleted within 30 days of account closure, unless required by law

  • Payment and transaction records are retained for a minimum of 6 years in accordance with UK tax law

  • Analytics data is retained in aggregated or anonymised form

10. Your Rights

Under UK GDPR and EU GDPR, you have the following rights in relation to your personal data:

  • Right of access: to request a copy of the personal data we hold about you.

  • Right to rectification: to request that inaccurate or incomplete data be corrected.

  • Right to erasure: to request deletion of your data in certain circumstances (the "right to be forgotten").

  • Right to restrict processing: to request that we limit how we use your data.

  • Right to data portability: to receive your data in a structured, commonly used, machine-readable format.

  • Right to object: to object to processing based on legitimate interests or for direct marketing purposes.

  • Rights related to automated decision-making: we do not currently engage in solely automated decision-making that produces legal or similarly significant effects.

  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at newkindcommunity@gmail.com. We will respond within one month of receiving your request. We may need to verify your identity before fulfilling certain requests.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk. If you are based in the EU, you may also contact your local data protection authority.

11. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These include encrypted data transmission (SSL/TLS), access controls, and secure payment processing.

However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

12. Children's Privacy

Our Site is not directed at children under the age of 13, and we do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected data from a child, please contact us immediately so we can take appropriate action.

13. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, our practices, or our services. We will post any updated policy on this page with a revised "Last updated" date. For material changes, we will provide more prominent notice (such as an email notification). Your continued use of the Site after any changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us:

New Kind Email: newkindcommunity@gmail.com Website: www.the-newkind.com

This Privacy Policy was last updated on 31 May 2025.